Wildfire by Google's Social Brand Series


Originally shared by Denis Labelle

Wildfire by Google's Social Brand Series 
1. Is it working? Performance benchmarks for social campaigns. <- click

2. The four big mistakes brands make in social marketing

3. How to use your social audience to drive free impressions for your brand

4. As a large enterprise brand, how do I structure for social?

5. How can I get more support and budget for social marketing within our organization?

6. Amplify reach with social

7. How can I approach social marketing in a highly regulated industry?

8. How to stay on top of trends in the fast-moving social marketing industry

9. The 17 mistakes brands commonly make in social marketing

10. How your brand can take advantage of real-time marketing

11. How can I get more engagement from my social audience? More likes, +1s, comments and shares?

12. How should brands combine content with paid social advertising?

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