Mais uma boa coleção de recursos googlianos...

Mais uma boa coleção de recursos googlianos...

Originally shared by Denis Labelle

Creathink+: Marketing Research & Digital Trends
Everything about thinking with Google

Advertising Channels
+ Search > http://thinkwithgoogle.com/topics/search.html
A barometer of consumer intent. Explore insights and search trends revealed by Google data to see how people navigate purchase paths and seasonal events. And learn what this means for your search engine marketing efforts.

+ Apps > http://thinkwithgoogle.com/topics/apps.html
From strategy to UX design, how can you ensure your app stands out? This collection of insights and best practice guides can help you drive mobile app engagement and build a strong app marketing strategy.

+ Mobile Advertising & Trends > http://thinkwithgoogle.com/topics/mobile-advertising-trends.html
In a mobile-first world, marketers have the opportunity to be highly relevant by considering a consumer’s intent, context, and immediacy. Discover the latest mobile trends, research, and insights to hone your mobile advertising strategy and meet your audience in all their moments of need.

+ Video Insights > http://thinkwithgoogle.com/platforms/video/insights/
Read the latest research and case studies about brands and video marketing.

Consumer Insights
+ Consumer Trends > http://thinkwithgoogle.com/topics/consumer-behavior-trends.html
By mining Google search trends and YouTube watch behavior, you can uncover a wealth of insights on consumer behavior. Here, take a look at the latest consumer research we've culled together across audiences.

+ Automotive > http://thinkwithgoogle.com/topics/automotive.html
Shopping for a car starts way before a visit to the dealership. Automotive marketing is now about meeting people in real-time as they use mobile to research models, find deals, and get advice. Through case studies and auto industry trends, learn more about connecting with consumers in their micro-moments.

Marketing Resources
+ Advertising > http://thinkwithgoogle.com/topics/online-advertising.html
Advertising used to be synonymous with print and TV ads. But mobile, programmatic, and online video have created new ways to engage with consumers. Explore the latest digital advertising trends and insights from industry leaders to build a cutting-edge marketing strategy.

+ Retail > http://thinkwithgoogle.com/topics/retail.html
Mobile has changed the way consumers shop—both in the store and outside of it. Discover tools, insights on retail trends, and case studies to help you reach the omni-channel shopper and develop your local marketing plan.

+ Programmatic > http://thinkwithgoogle.com/topics/programmatic-advertising.html
Programmatic buying isn't only efficient—it also helps you craft more sophisticated and targeted campaigns. Keep up with the latest research and case studies on real-time bidding and data-driven creative to connect with consumers in their micro-moments.

+ Micro-Moments > http://thinkwithgoogle.com/collections/micromoments.html
Learn more about this new consumer behavior, and what it means for brands.

+ Data & Measurement > http://thinkwithgoogle.com/marketing-resources/data-measurement/
Data and analytics illustrate how consumers experience your brand across platforms. Understand how to gather audience insights and drive growth using a value-led approach to measurement.

+ Omnichannel > http://thinkwithgoogle.com/marketing-resources/omnichannel/
Discover the latest omnichannel trends and see how top brands are implementing integrated marketing to provide customers with a seamless experience.

Tools
+ Shopping Insights > http://shopping.thinkwithgoogle.com
Explore trends and popularity of products across the US

+ Display Benchmark Tool > http://richmediagallery.com/tools/benchmarks
This tool lets you pull up-to-date industry benchmarks to help you better plan and measure the success of your display campaigns.

+ Consumer Barometer > http://consumerbarometer.com
The Consumer Barometer is a tool to help you understand how people use the Internet across the world.
. Guide > http://goo.gl/jHW8eb

+ Google Trends > http://google.com/trends
See the latest trends, data and visualisations from Google.
. Help > http://support.google.com/trends
. https://www.thinkwithgoogle.com/tools/google-trends.html

+ Rich Media Gallery > http://richmediagallery.com
Browse Google’s extensive collection of Rich Media ads from some of the world's top creative agencies. Discover the newest ideas and concepts with numerous Rich Media examples from every corner of the globe and let it inspire your next campaign. Use the filter button to view ads by Technology, Size, Ad Type, Ad Product, Feature, Vertical or Country to find exactly what you're looking for.
. Ressources > http://goo.gl/yCkwjx

+ The Talent Revolution > http://talentrevolution.bcg.com
The Talent Revolution is an industry initiative to help build digital skills in a technology-driven society and economy. Goal: to support the digital talent revolution to allow marketers to become the driving force behind future business success.

+ Google Insights > http://google.com/insights
Go beyond the data, with insights that matter. See how to turn data into novel, credible, and actionable insights with helpful tools and solutions from Google.
. Help > http://support.google.com/trends
. Consummer Survey > http://support.google.com/360suite/surveys
. Google Correlate > http://google.com/trends/correlate/faq/

+ ReWork with Google > rework.withgoogle.com/
Work Better: Practices, research, and ideas from Google and other organizations to put people first.

+ Zero Moment Of Truth > http://thinkwithgoogle.com/marketing-resources/micro-moments/zero-moment-truth/
The Internet has changed how we decide what to buy. At Google, we call this online decision-making moment the Zero Moment of Truth — or simply ZMOT.
. Video > https://www.youtube.com/watch?v=8WB4x7m2ymY

+ Google BrandLab > brandlab.withgoogle.com/
BrandLab is a customized acceleration program designed to drive excellence in video strategy for Google's top advertising partners.
. The Dictionary of Brand > http://goo.gl/5773Rg
. Lessons From Google BrandLab > http://goo.gl/g0El7s
. Online Video Marketing Strategy > http://goo.gl/5kAWju

+ Google Primer > http://yourprimer.com
Marketing lessons from Google: Primer is a fast, easy way to learn new marketing skills. You can take our bite-sized lessons wherever and whenever you have 5 minutes free.

+ Active View by Google > http://viewability.withgoogle.com
Active View is Google’s viewable impression measurement technology. It’s our solution for measuring and buying viewable impressions across the web and is accredited by the Media Ratings Council.

+ Google Global Advertiser > http://google.com/ads/global/
Google offers powerful marketing tools and free translation tools to help you attract, communicate with, and sell to audiences everywhere in the world. Whether you're a team of one or one thousand, you can create and grow a global business today.

+ Emerging Technology > http://thinkwithgoogle.com/advertising-channels/emerging-technology/
Consumers are beginning to expect more intuitive, assistive, and creative experiences from brands. Explore the new technologies that are shaping the future.

+ Reports > http://thinkwithgoogle.com/marketing-resources/reports/
Google's trend and research reports, compiled from across the digital landscape, offer an in-depth look at how consumer behavior is evolving.

+ Experience & Design > http://thinkwithgoogle.com/marketing-resources/experience-design/
You're now competing with the best digital experience a consumer has ever had. Discover how carefully crafted experiences and thoughtful design can win over consumers.

+ Test My Site > http://testmysite.thinkwithgoogle.com
Test how mobile-friendly your site is. Find out how well your site works across mobile and desktop devices.